Design Thinking often involves different groups of people in different departments and all the activities carried out include the analysis of how customers interact with the products: you should research the needs of the customers, unite experiences from previous projects, consider the current and future conditions specific to the product and test the problem parameters . For this, mechanisms or instruments such as interviews, surveys and statistics can be used.
Unlike an exclusively scientific approach, where most of the known qualities, characteristics, etc. of the problem are tested to arrive at a solution to the problem, Design Thinking investigations include ambiguous elements of the problem to reveal previously unknown parameters and discover alternative strategies. As Design Thinking seeks to generate a holistic (universal) and empathic understanding of the problems that people face, ambiguous or inherently subjective concepts such as emotions, needs, motivations, and drivers of behaviors may be involved.
After arriving at a number of possible problem solutions, the selection process is based on rationality , since neither does “innovative” or “ambiguous” mean “quirky”. With this in mind, it may be more correct to say that Design Thinking is not about thinking different, but “almost different.”
The nature of the generation of ideas and solutions in Design Thinking means that this approach is usually more sensitive and interested in the context in which users operate, that is why interaction with them at all times is the key for a process of these is carried out in the most satisfactory way possible .
On the other hand, Design Thinking is an iterative process , which means that the design team continually uses its results to review, question, and improve its initial assumptions. The results of the final stage of the process enrich our understanding of the problem , help us determine new parameters of the problem, allow us to redefine it and, perhaps most importantly, provide us with new insights so that we can see any alternatives that might not have been visible with our previous level of understanding.
Each innovation process has its limits and those of Design Thinking are as important as those of any other, because sometimes it is true that our approaches are too closed to know what may be harming us. Adopting this philosophy is ideal for organizations because it allows them to evolve towards more efficient models and, above all, it allows them to leave the comfort zone, which is the component that is usually needed to produce innovations.